Brand X Project

The 'Steep' Card

At the beginning of the project, we used ‘Steep’ card (Stand for Social, Technology, Economic, Environment and Political) to help us analyses the future living environment. What we interested the most is the co-living live style that more and more young people have to face in the future.
We then tried to connect our insight into the room we were working on--- the bathroom.

Design  Opportunity

We felt very interested in the problem of an un-customisable bathroom environment in the future. We started to imagine the scenario of everything within the bathroom looks identical and we began to think that people who are facing this dull environment every day will lose their sense of individuality, which is terrible for people who need to share living space with others, such as young people who just start working.

The Brand Moment  
Concept

We push our project forward by starting to think of what experience we can provide and how these experience can bring the brand moment to our customers

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We noticed that the best way to keep the personality of an individual is to allow him/her to express their identity through self-making.
We want our users to make their product.
After knowing what experience we might provide, we start to imagine the characters of our brand.  We began by making multiple mood boards, and let them inspire us of what the brand should look and feel.
The name ‘Makr’ can show our core product idea, which is self-made. The logo is simple; the ‘:’  in the logo indicates that anyone got the possibility to join us and become one of the ‘maker’. The space behind the ‘:’ means that there is always space available for our user to enter.

Brand Story

The idea of our brand is becoming clear. However, we want people to feel our brand more directly and emotionally. Also, to understand why our brand will exist in the possible future.
Therefore, I take responsibility for my team to create a story behind our brand. I took inspiration from our previous insight into the future and the brand mood board, and draw a story that can explain our brand’s existence in a possible future base on our research.

The Makr Lab

We started to refine the brand and the products it should provide after we clear about what our brand is about. We aimed to develop the products and experience like an ecosystem because we believe a brand that is ‘tight’ can allow its user to understand quickly and maintain a harmonious user community that supports the brand easily.

During the brand refinement, I took the responsibility of designing the shop of our brand, where a place to set up our community and make friends with our customers. Therefore, I tried to deliver an experience to our user that fit our brand’s character. I combine design sketches and storyboard to refine my design.

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Final Outcome

Makr Brand Statement:

In the future, young people living in shared spaces may lose their sense of individuality. Makr as a brand encourages our customers to express themselves through creativity. Our experience allows our customers to create bathroom products that are personal and sustainable.

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Poster

The Makr Studio

The 'Expo of 2030' Exibiton

The Final exhibition took place at The Lighthouse, Glasgow

This is a team project between Designer:

Haili Wu

Lucas Cheskin

Sian Mackay

Zoe Reiful