Design For Sustainable Consumption
The Project Outline:
In 1955, plastic became an indispensable material in people’s lives, just five years after the mass production.
A few years later, Kenyon and Kridler already found plastic waste within marine animals’ bodies, and plastic pollution has been identified as a critical ecology issue.
Today, new policies are restricting the usage of plastic.
And new materials are replacing oil-based plastic.
However, many solutions bring problems themself. Bioplastic can only be biodegraded in a specific environment, and recycled plastic will reach its reuse limits after a few times.
According to Green Peace, the UK has generated the second most plastic waste per person globally.
The dreadful facts push us to ask ourselves how can data and design make things better? This question set the tone of our project.