Fertile

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Design For Sustainable Consumption

The Team:

Haili Wu

Ruka Kameda

The Project Outline:

We notice that many ideas were trying to adjust the problems brought by single-use products. However, the pollution never really reduces because the single-use item market will always be there. Thus, we should approach the answer from another perspective: try to reduce the pollution from affecting people’s behaviours and increase their awareness of single-use products by adding value to the single-use object. And the Fertile coffee cup is our outcome. Which affect our users to be responsible for consumption with some excellent experience.

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Persona

We focus our user group and scenario into the modern office, where people has a high demand for coffee and very little time to do recycle.
We analysis the lifestyle of the young office worker and put together two personas that helps us to get a good reference of the users during our design process.

Outcome

‘Fertile’ is a sustainable coffee cup that opens up a new relationship with single-used products to people in a busy modern lifestyle. It creates a positive experience for people, by adding value and upcycling the now existing single-use cups. It allows users to grow plants using the ‘fertile.’

This project began by seeing the bins in the city. It is always full of single-use coffee cups, often not washed or separated into different materials to be recycled. We wondered a way to make it more sustainable by making it easier for consumers with a busy lifestyle to become environmentally friendly.

This cup doesn’t require any plastic lid, because it is made from 100% degradable, recycled paper, and from the container to the lid, is made out of one piece of paper using the Origami method. Consumers will be given this cup with a handle made out of dissolving paper. Inside the handle contains seed, soil, and coffee grounds which works as a fertilizer when growing plants. These comfortable, handy steps could encourage people to grow more greenness in offices and promotes responsible consumption and production. 

The Fertile

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Front of the handle
(dissolving paper)

Back of the handle
(dissolving paper)

Soil & Seed

Coffee Ground

The handle design

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