Guider

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Design For Service Experience

The Part Team:

Haili Wu

Ruka Kameda

The Project Outline:

This is a cooperative project I did with Ruka during the first Coivd lockdown in the UK, Glasgow. We wondered what positive things we could produce in this pandemic as a designer. We started by researching and analysing what measures have already been introduced in public spaces to prevent the spread of the Covid-19 (coronavirus.). We defined an insight.
As we indicate grocery shopping as an example, we reckoned the already existing supermarket apps are not efficient because they are changing people’s behaviour to adapt to their system. On the app, people could buy things and get them delivered, but it doesn’t work well because the delivery dates are too late or the customers are announced they can’t get what they want when they want it.

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Our Design Outcome

Therefore, our app ‘Guider’ does not change customers’ behaviour, but our app is here to become the customer’s ‘Guider’ to adapt to their lifestyle. By doing this, we believe this app could still have the demands after the pandemic. In ‘Guider’ customers can purchase what the shop there has now. Some shops could have 100% of the things they want but with a higher risk than another one, which has 80% of the things. Customers make the decision, but we will be the ‘Guider’ to indicate the risks, durations and time. They can purchase from the app and collect products at the entrance. This also avoids direct contact between customers and workers at the shop. 
The fast collect experience allows ‘Guider’ to have the potential of being used after the pandemic in a busy-life environment.

User Journey