The Project Outline:
The project looks into the relationship between young adult and social media in the future and how can design make things better. By setting the scene in the future, we have a better understanding of our lives today and the challenges we might face in the future, which provoke thinking and actions.
I worked closely with a diverse user group and experts from the related domain, identified that social media addiction might become a critical problem in the future. An alternative social experience that provides a positive connection and manageable social circle for its users to find the balance of their social life is needed.
The outcome is Playground, a social platform based on a local community, provide a more tangible and positive social connection playfully for the users.
Project Outcome- The Playground Ads Video
I used the ‘STEEEPLE’ card to clarify my mind and start to have some rough idea about the future based on the desk research. I mapped the ‘STEEPLE’ card differently until it shows some potential appetite and mindset for the future world.
I noticed my research is lacking a human aspect. Therefore, to make my future scenario more human, I started gaining insight by engaging with potential users. I interviewed people from diverse background. I got many valuable insights into how people interact and thoughts about social media, which brings my project to life.
The 'STEEEPLE' card and user research helped me to gain insights into the potential future appetite and scenarios. I was aware that social media addiction may become a critical problem. To push my project forward, I need to know how it affects people's life by creating a thoughtful future scenario. Therefore, I approach social media addiction from a scientific perspective. Such a perspective allows me to understand more about human behaviour which can help me create a provoking future vision.
A Future Vision
I gather and analysed the insight from my research, and created a future scenario when social media addiction becomes a critical problem. To make the future world more tangible for myself and the upcoming user feedback section, I created fictional news and organisation, which belongs to that future world. These visual references can help people to understand the future scenario I create.
The Design Opportunity
The design opportunity comes from a consequence of my future world. Many people fail to use less social media because of the side effect of feeling lonely and disconnected.
The future vision lead me to a design opportunity: How can design create an alternative social media experience that provides a positive connection between the users?
“I feel very disconnect and lonely when I tried not to use social media.”---Wade (the reference of my extreme user persona)
The Concept Development
After knowing the design direction, I started to explore different concepts through drawing, prototyping and user testing.
The Project Outcome
I used a storyboard, poster, introduction letters and other physical touchpoints to bring my project to life.